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Today we discuss how to start defining your ideal avatar: that ONE perfect listener whose life you would change by them hearing your content. We dive into their demographics, their struggles, their fears, their desires, and how your podcast will move them from their current situation to their desired situation. We also discuss how to research and confirm who your ideal avatar is for your podcast. We will cover where to find your ideal avatar, how to discover more information about them, what the best tools are to research them, and what market questions to ask when interviewing your ideal avatar.
Steps for Skill Mastery:
Your ideal avatar is that ONE perfect podcast listener that helps you answer any decision you need to make about your podcast because we will continually keep asking ourselves “What would my ideal avatar want?”
By answering this question again and again, we create a podcast that our listener keeps coming back all the time and LOVES every episode.
Write your initial description of the ONE ideal listener whose life would change BECAUSE they listen to your podcast.
Now let's write out a few identifiers of our ideal avatar based on their demographics so we can begin to search them out later on.
Write out the demographic profile of your one perfect listener:
Now let’s understand how your ideal listener thinks, feels, and what they believe. We should understand exactly what is going on in our listener’s life so when we speak to them they feel you have made this podcast just for them.
Answer the following questions about your ideal avatar:
Now describe the current situation your ideal avatar is in their life. What sort of things are happening to them right now? Are they going through some sort of transition or transformation? What pains are they trying to escape?
Then describe the situation they desire to have in their life. What type of person do they want to become and what would they love to have in their life?
Then finally, how does your podcast help close the gap between where they are now to where they want to be.
Describe the following things about your ideal avatar's life:
Now let's do some research to confirm that this person is your ideal avatar.
Our goal is to start understanding your ideal avatar, who they are, and how they think. We will first identify where these people hang out. This may be Facebook groups, LinkedIn, online summits or events, forums, in person meetups, coffee shops, etc. Start brainstorming where you ideal avatar frequently hangs out and talks about your topic.
Write down 5 specific places (online or off-line) your ideal avatar hangs out.
Once you have identified those places, spend some time there today (or this week) and write down some notes about them, what they are saying & doing, and what their personality is like.
Write down a few recurring observations that you noticed researching your avatar in these places
Now let’s find out a little more information about what kind of content these people are consuming online. Here is a list of some of my favorite resources to use to identify trending and popular topics that my ideal avatar wants to consume content about.
Once you have identified some content you ideal avatar consumes, spend some time there today (or this week) and write down some notes about them.
Write down a few recurring observations that you noticed researching your avatar in these places
Now let's dive a little deeper by getting to know our ideal avatar personally.
Now that we know a little about our avatar & where we can find them, it’s time to actually speak with some of them. We want to understand their situation and how they think in their own words. There is no better way to do this than interviewing them.
You are going to ask at least 5 people who are as close to your avatar as possible to jump on a 15 minute call with you. Its okay if you can not complete your one on one calls today, but it is important to at least reach out and start getting them scheduled.
Below are 4 must ask questions during your interviews:
Additionally, if you’re conversation is going really well and you really connecting with the person, there is a list of 10 questions to dive deeper with them.
Ten Deep Dive Questions:
After you have done your initial research and had you 5 calls with your ideal avatar, write down some notes about the common themes, problems, desires, etc that came up.
Write down reflections to the following questions:
Now that we have begun to deeply understand our ideal avatar, let's confirm or rework our initial hypothesis about them.
Now go back to your notes and evaluate the descriptions you wrote about your ideal avatar. Is your avatar actually the person you thought it would be? If not, write down the differences that occurred.
Write your revised description of the ONE ideal listener whose life would change BECAUSE they listen to your podcast.
Then describe their current situation, desired situation, and how your podcast bridges that gap based on the research you conducted today.
Describe the following things about your ideal avatar's life:
Now you know exactly who this podcast is for which will make answering questions about creating it so much easier!
Demonstrate mastery of the knowledge and skills presented in this lesson by applying it to the above activity. If, and only if, you have a full understanding and have mastered the knowledge and skills presented in this lesson, select the next lesson in the navigation.
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