Day 16: Creating a Content Bank

Today we discuss what a content bank is, why you should have one, and how many episodes you need to launch your podcast with.

Steps for Skill Mastery:

1. Start your content bank
2. Schedule ongoing content creation

Step 1: Start Your Content Bank

Today we are going to start our podcast content bank. Think of this like a bank account, where you create content to “deposit” and then “withdraw” content to publish based on your podcast frequency. Just like with a real bank account, you want to have a surplus of deposits in the bank at all times, meaning you have more content in the bank than you are taking out to publish

The power of having a content bank allows you to:

• Be a few weeks ahead of your publish dates
• Have room for travelling or emergencies when you can’t create content
• Prepare for slow times when you can’t book guests or think of new content
• Never feel rushed to put out subpar content

We will begin our content bank by creating out first 3-5 episodes which we will use during our launch of the podcast.

Based on your podcast’s flow’s, outlines, goals, and checklists, record your first 3-5 episodes. Use the outline below to help guide you.

Note: If you are doing interviews we will cover this later this week. However the ideas behind the content bank still apply.

Activity: Create Episodes for Your Bank

Following the same steps you did yesterday, create outlines for 3-5 episodes that you can begin to fill your content bank with. Then record these episodes so they are ready for editing. Some things to keep in mind are:

• Episode Title
• Episode Description
• Flow of the show
• Your episode content outline
• Your episode goal
• Your recording checklist (so you don't forget any steps)

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We will edit these 3-5 episodes later so they are ready for launch!

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Step 2: Schedule Ongoing Content Creation

Now that you have your first 3-5 episodes created, let’s think about when you can set time aside to start depositing more content into your bank. Consider batch creating content (creating 2 or more episodes on the same day) and the amount of time it takes to create and edit each episode. Then choose a few times during the week, schedule it on your calendar, and stick to it!

Activity: Scheduling

Return to your calendar from Day 3 of commitments you have and schedule you created for podcasting. Time block your week with times you can create and edit content.  If you already have a time blocking or calendar system, please use that. If not, you may copy & use the google sheet template to time block

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Continue to get in the habit of regularly depositing content in your bank as you publish your episodes. This will keep you ahead of ongoing publishing as a podcaster.

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Skill Lesson Mastered

Demonstrate mastery of the knowledge and skills presented in this lesson by applying it to the above activity. If, and only if, you have a full understanding and have mastered the knowledge and skills presented in this lesson, select the next lesson in the navigation.