Day 44: Be a Guest on Other Podcasts

Today we discuss why being a guest on other podcasts is great for your own podcast growth, what you can share as a guest, which podcasts you should be guest podcasting on, the 4 steps to getting on other peoples podcasts, the must have document when guest podcasting, and how to fully maximize the opportunity to be a guest.

Steps for Skill Mastery:

1. Identify the topics you can share
2. Create a Podcast Publicity Sheet
3. Research and Identify other podcast’s to be on
4. Reach out to podcast host using email or social media

Step 1: Identify Topics You Can Share

One of the most underutilized strategies for gaining credibility and authority and growing your audience and reach is being a guest on other peoples’ podcasts, also known as guest podcasting.

Being a guest on other podcasts gives you an amazing opportunity to provide massive value to a potentially brand new audience AND build a great relationship with a leader in your industry or niche (that’s the podcast host).

First we must identify the value we can deliver to this other podcast. The great news is that you already know what this is because you have been delivering it on your own podcast. This is your zone of genius, your expertise, and your stories.

So below, write down some of the topics and stories you could share on other podcasts to bring value to their audience.

Activity: List Out Topics

Identify and list out the topics you can speak about and add value to audiences with. Reflect on the following prompts:

• My Zone of Genius is...
• Topics and stories I can share are...
• This will add value to their audience because...

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Now lets get you looking professional with a one sheet.

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Step 2: Create a Publicity Sheet

Now a best practice before reaching out to podcasts to be on is to create a Podcast Publicity Sheet or One Sheet.

When you reach out to other podcasts (or any media outlet for that matter) to be featured on, you need to present yourself as polished, professional, and highlight why they should be interested in chatting with you.

A great way to do this is with a Podcast Publicity Sheet, sometimes referred to more widely as a Press Sheet or One Sheet. This is kind of like your resume but with a twist.

Here are the key components of a Podcast Publicity Sheet:

• It must have your picture on it - not a selfie, please.
• It must contain up-to-date contact information, including your phone number.
• It must highlight your business or area of expertise.
• It must include 2-3 high-level topics you can discuss.
• It must include 4-8 specific questions that the interviewer can ask you.
• I recommend including something personal, such as hobbies.

Here are a few examples:

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You can find a ton of templates online for these, including some from Canva.

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Activity: Create a Publicity Sheet

Create a publicity or one sheet for you to use when pitching yourself as a guest on other podcasts.

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Now lets figure out where to get interviewed.

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Step 3: Identify Podcasts to be a Guest On

Now let’s identify the podcasts that you can share your Zone of Genius on. Some of these may come from the lists you started compiling earlier this week or from guests you have had on your own show.

The important thing is to ask: What podcasts share the same or a similar audience as you that you can add value to?

You can research podcasts by:

• Going to iTunes and typing a keyword in the search bar
• Going to iTunes and searching for podcasts by category
• Going to Google and typing in your industry or niche + podcast
• Searching on other podcast directories like Stitcher Radio and Spotify
• Reaching out to your existing network and letting them know you’re interested in guest podcasting, and then asking if they have any recommendations
• Look on guest marketplaces like Podmatch or Matchmaker.fm

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Activity: Create a List

List out some potential podcasts you could be a guest on.

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Now that you have your list together it’s time to reach out.

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Step 4: Reach Out to Podcast Hosts

I recommend using the best practices we discussed earlier this week when going over how to reach out to potential guests like including at least one personal thing in each of those emails about why you reached out to them specifically.

Create an email that contains all the necessities a podcast host would want to know when making a decision as to whether to have you on as a guest:

• Communicate why they would want you on their podcast (establish authority and credibility),
• Share the value you’re going to provide to their audience (what lesson will you teach or what advice do you have to share?)
• Be honest about your reasons for wanting to be on their show (maybe you’re launching a book, a product, a service, or you’re looking to provide value while growing your authority and reach)

Activity: Reach Out to Hosts

Select some of the podcast hosts on your list and begin reaching out to them through email.

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After the initial reach out we will have one of three things happen:

• They respond to us and say yes they want you on their show.
• They respond to us and say no.
• They do not respond to us at all.

Let’s talk about what to do in each scenario.

They Say Yes

If that’s the case, your number one goal from here on out is to provide as much value as possible to both the podcast host and their audience.

This not only means you take interest in the podcast host and what they have going on, but also that you take the time to share your interview on their show once it goes live.

They Say No

If they say no, this has nothing to do with you as a person. Maybe they are booked out for several weeks and have no more room for guests. Or maybe you are not the right fit for their audience. Don’t take it personally, establish your authority and credibility by being interviewed on other podcasts. As you gain more influence in the space you can ask again later. In fact you may be featured so many times that they actually reach back out to you and invite you on their show!

They Don’t Reply

People are busy, so you have to follow up with them after you send them an email request. In fact, I would follow up 2-3 times, a few days apart if you don’t hear back.

It doesn’t have to be a long follow up. Simply say you’re checking in to be sure they received your request and that you look forward to their reply.

Don’t ever be the one to stop the conversation (unless you’ve followed up 3 or 4 times with no reply – at that point, you might consider reaching them through another channel).

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Skill Lesson Mastered

Demonstrate mastery of the knowledge and skills presented in this lesson by applying it to the above activity. If, and only if, you have a full understanding and have mastered the knowledge and skills presented in this lesson, select the next lesson in the navigation.