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Today we discuss which stats and metrics you should be tracking for your podcast, what the industry typically tracks, where you can find these stats, and how these all relate to the goals for your podcast.
Steps for Skill Mastery:
If you are going to pour the amount of work necessary into creating a podcast, you will want to measure its success — but how?
First we have to evaluate what success looks like to us before we can decide which metrics and stats to be tracking. Go back to the previous lessons and look over the goals you had set for yourself for the podcast. These will help you determine what success looks like for you.
Answer the following questions for yourself:
Now that you know what you are aiming for we can choose the right numbers to look at to measure if you are reaching that goal.
Below are a few metrics you could use to track your success.
Below are few videos to help you determine the right metrics to track and possible benchmarks for those.
Based on the goals of your podcast, choose the metrics that are right for you.
After you have chosen the correct metrics for yourself you will need to locate places you can track these numbers.
The first place to look is the analytics dashboard inside your podcast media host. Almost every media host comes with a dashboard of charts and graphs tracking things like:
Below are two examples from Transitor and Simplecast.
Locate the analytic dashboard inside your podcast media host and get acquainted with it's metrics.
There are also other popular tracking websites such as Podtrac & Chartable which allow you to have more analytics at your disposal.
Setup a chartable account to start tracking some advanced metrics for your podcast.
Additionally, you can track on just specific platforms like Apple podcasts or Spotify, the two dominant podcast platforms.
Locate the analytic dashboard inside Apple podcasts and Spotify.
Now you are all ready to track if the marketing tactics we cover are actually helping your podcast to grow.
Demonstrate mastery of the knowledge and skills presented in this lesson by applying it to the above activity. If, and only if, you have a full understanding and have mastered the knowledge and skills presented in this lesson, select the next lesson in the navigation.
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