Getting value from this course?
Make a ContributionGetting value from this course?
Make a Contribution
Today we discuss how to curate content ideas for your podcast using keywords and trends, why this is an effective strategy to stay relevant to your listeners, & the best tools to use.
Steps for Skill Mastery:
Curating content ideas can be a daunting task if you are unsure where to look, however today we are going to start looking in places that will allow you to not only find great ideas but also be talking about the most relevant topics your audience wants to hear about.
The first place we will explore are popular blog articles that are trending in your niche and find out what the most talked about topics are.
The first resource we will use is Buzzsumo, a research and monitoring tool that allows you to find the most shared content on the internet.
Using the search bar on Buzzsumo, you can type in topics, keywords, and phrases that relate to your podcast niche and see what articles are most popular.
Start searching for some topics in your podcast niche and studying what they are talking about. Also click through to those articles and see what discussions are happening in the comments section of the podcasts for more content ideas.
Based on the most shared content, what are some popular topics in your niche?
Now let's move to keywords
The second pair of resources we will use are Google Alerts & Ubersuggest, which use the power of search and keywords to curate ideas.
Google Alerts is a content change detection and notification service, offered by Google. The service sends emails to you when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match your search term.
Here is the process from Google to setup an alert.
Using this tool, we can setup to be alerted whenever is something is written about a particular topic in you niche. Then you can create content around that same topic and know what others in the industry are saying about it.
Setup a google alerts about topics in your niche to get more ideas for your podcast
We have used Ubersuggest previously in our podcast research, so go back and look at the popular keywords in your niche. Then type these into the search bar. When the results popup, you can click on the “content ideas” tab on the left to see the most popular content being created on the internet around this topic.
Based on the popular keywords, what are some popular topics in your niche?
Now let's move to popular questions.
Our next resource is going to allow us to create content answering the most asked questions on the internet around our podcast niche. Answer The Public is a tool that allows you to input a keyword or topic and it delivers all the questions that are asked on search engines like Google around that specific topic.
Search for some of your niche’s topics and write down the most popular questions (the dark green circles) that get asked concerning that topic.
What are the most asked questions in your niche you could create content for?
Now let's move to trending topics.
Another valuable resource to use is the trending sections of social media platforms like Twitter, Linkedin, or Instagram. These areas have the most shared content on social media right now. Maybe there are topics or discussions you can create content for sharing your advice, knowledge, or personal experiences with concerning that topic.
What popular trends or topics on social media could you create content for?
This should help you to come up with dozens of ideas for you podcast to stay consistent!
Demonstrate mastery of the knowledge and skills presented in this lesson by applying it to the above activity. If, and only if, you have a full understanding and have mastered the knowledge and skills presented in this lesson, select the next lesson in the navigation.
Has this course helped you and added value to your life? Consider making a contribution.
We believe access to education should be free, so every course at Plato University is available to you free of charge.
However, if you get any value from our courses, they help you solve a problem in your life, or if you just believe in what we are doing, consider making a contribution equal to the value we have given you.