Day 13: Creating a Personal Brand

Today you will learn how to create a personal brand and professional positioning that will get you recognized by employers and set you apart from other job seekers.

Summary

What is a Personal Brand?

Your personal brand is combination of the following items:

• The face you show to the world of work and the supporting documents that position you including your professional profiles, your resume, your portfolio, and so on.
• The promise of your quality of work, skills, and problem solving abilities
• Your reputation and opinions of others about you and your work
• Everything you are posting online, every email that you write, every time you meet or talk to someone, every time you are in public, everything that you're doing is acting in congruence with the goal of your personal brand.

Why is a Personal Brand Important?

You personal brand expresses what your competitive advantage is, to set you apart from everybody else that is applying for the same position.

‍How to Position Yourself

In the activity below you will complete the follow steps:

• Create a positioning statement that can be used everywhere
• Define your competitive advantage

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Activity

Download today's worksheet and complete the exercises inside of the worksheet.

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Skill Lesson Mastered

Demonstrate mastery of the knowledge and skills presented in this lesson by applying it to the above activity. If, and only if, you have a full understanding and have mastered the knowledge and skills presented in this lesson, select the next lesson in the navigation.